Building your network is an integral aspect of business development. The manner in which you cultivate business relationships is vital to the growth of your enterprise, making it essential to utilize the most effective tools available.
Describing HubSpot as an exceptional tool for business development is an understatement. This CRM surpasses others in both setup and execution. Its seamless integration with Eventbrite allows you to host events and directly import leads into your CRM.
Conducting outbound network marketing is straightforward with HubSpot.
Below is a concise guide on how to achieve this.
- Identify several networking events in your area that your target companies are likely to attend.
- Schedule enough events for the month and assign each as a task within HubSpot, synchronizing it with Google or Microsoft Calendars.
- Ensure the address is included for easy navigation with Apple Maps or Google Maps.
- Dress appropriately for the event, ensuring you stand out.
- Engage in targeted conversations with representatives from your ideal companies.
- Prepare pre-qualifying questions for these discussions, such as:
📈 What are your revenue goals?
📅 What plans does your company have for the next two quarters?
🛠 What challenges does your company face?
- Capture information into the CRM using the HubSpot App by:
📻Scanning business cards
💻 Entering information manually
📲 Importing data from your phone
✉️ Utilize a digital business card for quick information exchange
- Mark qualified leads for follow-up using the Lifecycle Stage.
- Record notes on each lead in the HubSpot app post-event, detailing the conversations.
- Create tasks to follow up with leads and generate additional tasks based on the Lifecycle Stage and Deal Stage.
- Once a lead is qualified, add it to the pipeline and arrange a demonstration.
- Progress the deal through the pipeline until it is either closed won or closed lost.
This serves as a general framework for business development. Adjust it as necessary to align with your business processes. If you require assistance in setting up HubSpot for business development, our team is available to support and guide you throughout the process.
